Social media marketing

Are you also struggling to effectively reach your target audience online? Don’t know where to start and how to best utilize platforms like Instragam and Tiktok? Then BYOU Marketing is happy to help you get started. We create customized social media strategies for: Instagram, Facebook, Tiktok, Twitter, WhatsApp and LinkedIn that comes with the right guidance.

What is social media marketing?

Social media marketing refers to the activities carried out to achieve marketing goals through social media platforms. It focuses on promoting products, services, brands or events to increase audience engagement, generate leads and ultimately drive sales. Social media marketing often includes paid advertising campaigns, effectively using influencers, responding well to the content needs of the target audience where you target specific audiences using advanced targeting options. It is a dynamic world that innovates incredibly quickly, which means that a specialist can add great value.


There are several steps and activities associated with effectively promoting a brand, product or service on social media. We are happy to explain what a partnership with BYOU Marketing looks like. The steps below are important factors that we consider in shaping a successful strategy.

#1 Free Strategy Session

During the free strategy session, we will see if there is a match and we can meet your expectations. We always want to serve all our clients in the best possible way, and that foundation is laid during this no-obligation conversation.

#2 Objectives & Brand Positioning

The second step is to identify clear objectives for the social media strategy, this is accompanied by determining appropriate online brand positioning and, of course, platform selection.

#3 Market Analysis

During this phase, we conduct research on the demographic and psychographic data, interests, behaviors and preferences of the target audience. In fact, your online audience may be much broader. We also look at competitors and any gaps within the market that we can capitalize on.

#4 Content strategy

Content is the main means by which we reach the target audience. Consideration is given to what forms (video, photo, shorts, infographics, etc.) best address your customers’ content needs, where we will deploy ad campaigns, post frequency and strategic means.

#5 Analysis & Optimization

Each month we monitor and analyze the performance of the social media strategy using a comprehensive data report, so we can adjust the strategy as needed. This keeps him current and effective.

What is the difference between social media marketing and management?

There is a difference between social media marketing and management. BYOU Marketing offers both services, but perhaps your needs only lie with one. Social media marketing focuses on promoting products or services, increasing engagement and driving sales through paid advertising and strategic campaigns. Social media management is all about managing and maintaining a brand’s online presence on a daily basis, creating valuable content, responding to interactions and building a positive brand identity. Both fields are extensions of each other, but you don’t have to outsource everything.